The global apparel and textile industry supply chain will need to change completely if it is to survive beyond the Covid-19 pandemic. Amid the global spread of the COVID-19, apparel, fashion, and luxury goods industry has moved quickly to cash in on urgent public-health needs of the hour. This included closing stores running at a loss and moving to manufacture much-needed items such as face masks, protective garments, hand sanitizers, and making donations to healthcare and community organizations. The global fashion industry as a whole has come together to support the cause of staying safe indoors and is working hard to keep in touch with end consumers on social media. With social media consumption at its highest ever with 49 per cent people stating it as their go-to solution for boredom, brand promotion during the pandemic can be played well if played right.
India’s Position in the World Textiles Economy
* India is the largest producer of cotton in the world;
* The largest producer of jute;
* The second largest producer of cellulosic fiber/ yarn;
* The second largest producer of silk;
* India is the 6th largest exporter of Apparel in the world.
Strengths of Apparel sector in India
The exports of garments during the year 2018-19 were US$ 16.2 bn. and contributes to 43% in total textiles and 5% in total exports of India.
Apparel sector is the largest employment provider after agriculture and employs 12.90 million workers, 65-70% of which is women;
Capability in producing value added garments, involving Embroidery & Hand work with innovation in pattern making and design, with minimal wastage;Strong, Innovative and Creative Design Capabilities; Presence of the entire value chain in India-from fibre to apparel manufacturing.
New technologies make performance fabric more popular With its inherent properties of breathability, insulation, antiallergenic and odor control complementing new technologies, Cotton is setting its sights on the performance sector. In the sports and outdoor market, conventional cotton can’t compete with synthetic garments as it cannot manage moisture across its surface on being wet. This is now being addressed, with R&D focused on spinning technology and innovative finishes. Another allegation made by the advocates of synthetics is that cotton isn’t as environmentally friendly as it appears and requires massive amount of water, chemicals and arable land to grow. The cotton industry is responding to this with responsible and sustainable measures, with Cotton USA and BCI (Better Cotton Initiative)